About Consciously Natural

Consciously Natural is an online retailer that hosts, promotes, and facilitates small-batch, private label beauty, personal care, and home product companies. The products we carry are natural, organic, eco-friendly, plant-based, cruelty-free, or vegan. The companies we work with create their products with love, passion, and healthy ingredients. At Consciously Natural, we believe strongly in the companies with whom we work, and we maintain close relationships with them.

About Me

Hi! I’m Sarah. I am a mother, an animal lover, and a licensed cosmetologist of more than 15 years. I am also the founder of Consciously Natural. I believe one of the most important parts of taking care of your family and yourself starts with the products you use on a daily basis. As a mother, I am always conscious of the safety of the products I use in my home. As an animal lover, I am conscious of how animals are treated in testing and in obtaining certain ingredients. As a licensed cosmetologist, I am conscious of all of the ingredients in beauty products, both the good and the bad.

I founded Consciously Natural to share these types of products and insights with you. I have spent years educating myself on the importance of healthy, high-quality, natural, and organic ingredients. I have also spent countless hours educating my clients on every aspect of beauty care. I believe in-depth knowledge of the products you use enables you to make superior health decisions.

My Journey

A year before my first child was born, I was diagnosed with cervical cancer. It was a diagnosis that shook me to my core. However, it also jump started my conscious journey. It was a wake up call for me about what can happen in life, and I learned that disease can affect life greatly in many different and sometimes unexpected ways. I knew I wanted a family, but I was afraid that might not be a possibility in 5 to 10 more years. So, I decided to ditch chemicals in my food, cleaning supplies, and in my beauty regimen. I got healthy again and started a family but kept the important changes and choices I made.

Today, in addition to using my knowledge to protect and enrich my family, I also use my knowledge and experience to make the best possible product recommendations. As a professional cosmetologist, I champion products that are safe, practical, and functional while at the same time fitting my clients’ exact beauty regimens. As a mother, daughter, sister, and friend, it is equally important that I recommend the best products to my friends and family. My mission is to bring this same knowledge and experience to as wide an audience of shoppers as possible.

I have always focused on my clients’ present needs as well as their future goals. Because of my own journey, I know that what you want today is just as important as what you want in two years. I want to bring the one-on-one expertise and personal dynamics I’ve developed during my decade and a half of work as a professional cosmetologist to a wider audience. I want to help more people develop their own personal style while also being informed about the products they use. I hope you enjoy the products we feature.

About Consciously Natural

On this site, you will find in-depth guidance and recommendations about many products based on knowledge, research, and experience. My goal is to present you with a virtual version of the kind of in-depth knowledge and attention provided in the traditional salon experience.

The most important thing to remember is that nobody is shopping alone on this site. You are shopping with a professional at your fingertips. Consciously Natural is more than just a beauty product retailer; we are a place where you receive real help and real information about ingredients and other aspects of the products in which you’re interested. We are working on how-to guides, product usage tips, and many other projects. Stay tuned for updates!